Social outlets have been wildly successful around the subcontinent and now, Impresario says they plan on opening 8-12 new Social outlets in Pune over the next two years, for which it will invest close to Rs 20-30 crore. Their first Social outlet in the city, Viman Nagar Social was opened on March 8 at Phoenix mall.
Social employs a concept that relies on keeping operational cost low and breaking even faster than other chains. With the Social chain, Amlani is also trying to experiment with something unique. To put to use the space better on weekdays (when footfalls are low), he has introduced the concept of using the restaurant as a co-working space.
“The idea is to build a core clientele. We charge only Rs 5,000 a month and patrons can redeem the same against food and drinks. So, the space, electricity and wi-fi is completely free of cost,” he said.
Impresario also operates chain of other high-end restaurants like Smoke House Deli, Mocha, Salt Water Cafe a few of which operate in other cities like Mumbai, Delhi and Bangalore. However, Impresario does not plan to bring all of these restaurants to Pune right away.