News

IHOP Sold A Ton Of Burgers When They Changed Their Name To IHOb

Sponsored

If you’ve been on the internet at some point this year, and think that breakfast food is life, then you’ll definitely remember when IHOP left the pancake loving world in a tizzy by announcing that they would be changing their name to IHOb – International House of Burgers.

Luckily, they did change their name back to IHOP, but not before flummoxing the world, and selling a ton of burgers! While most fast food joints made fun of IHOP for the name change (*cough* Wendy’s) it looks like the joke may be on them because the restaurant actually quadrupled the number of burgers sold during the fiscal quarter that IHOP was IHOb!

Related Post

Extra Crispy reports that the booming burger business was due in large part to publicity on the name change — 20,000 news articles were written about the announcement, resulting in 36 billion social media impressions.

According to Business Insider, the increase in burger sales contributed to a “significant lift in lunch and dinner sales.” IHOP president Darren Rebelez told Business Insider, “Literally everybody in the world now knows that IHOP is now selling burgers. That was goal NO.1. Goal No. 2 was to actually sell them.” Looks like they’ve definitely fulfilled the brief!

Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

The wait is over for Chocolate lovers in Pune: SMOOR expands into the Pune Market

The brand has inaugurated its first offline store in Koregaon Park. Pune/September 22/Thursday:  SMOOR, a leading…

4 days ago

SMOOR organises an extravagant event in Bangalore to commemorate its latest collaboration with Australian celebrity Sarah Todd

The event, held on 8th September, consisted of an interactive masterclass with Sarah to inspire Indian…

2 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

1 year ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

1 year ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

1 year ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

1 year ago