How Can You Use Instagram for Visual Marketing
Of all the different social media platforms that a business can choose to be on, Instagram can easily be among the top of the list. In just the last few years Instagram has witnessed a meteoric growth in its number of users that now have exceeded 400 million. According to a survey conducted by Pew Research, not only has the number of Instagram users doubled in the last three years but also a whopping 59% of its users log on to the platform every day; this sort of behavior and engagement is not seen on other social media platforms. With over 80 million photos being uploaded every day averagely that gather 3.5 billion likes, it is pretty much obvious why Instagram should figure prominently in your social media strategy.Three useful tips to best leverage Instagram for your business:
Create and Stick To an Awesome Posting Schedule
As social media marketing experts point out, the best method of getting the most out of Instagram is to create a posting schedule and religiously stick to it. Creating a schedule gives you the advantage of knowing how well the Instagram campaign is working. You should make a plan to share photographs regularly so that your Instagram followers are able to retain your brand on the top of their minds. There is no compulsion about posting a large number of photographs every day but when you create a schedule make sure that you do not become lax about user engagement.
Ensure That Your Images Are Of High Quality
You have to keep in mind that Instagram is primarily a visual media and that users have very high expectations regarding the subject as well as the quality of the photographs that you post. To ensure that the photographs get noticed, the photographs must be relevant to the interests of the target audience, be interesting, and of a quality that captures all the details crisply. It is advisable that if you do not have content that meets these parameters, you can go slow or repost any of your earlier photos but never make the mistake of sharing low-quality blurry images that can end up damaging your brand reputation. Make liberal use of the tools and filters available both on Instagram or other apps to clean up the image and give it more appeal.
Make Good Use of Hashtags
When you consider follower engagement on Instagram, hashtags are an essential tool, without which your followers can never search and locate your posts. For you to devise the most appropriate hashtags you need to study your offerings most intensively to figure out what terms the Instagram follower would use to look for products of that nature. While it can be very tempting to use the most popular words for the product category, you also need to appreciate that your posts would possibly get lost in a crowd of results the searcher would obtain. So not only do you need to have hashtags that are relevant but also creative enough to stay ahead of the competition.
There are a number of tools available that you can use to find out hashtags that are relatable to a description of the product. You can use as many hashtags as you wish, though it has generally been established that around seven or eight is the optimum.
With millions of photos being uploaded by users on a daily basis, you need to ensure that your posts get noticed by your target audience. Maintaining a regular posting schedule, ensuring that your images are relevant and making it easy for followers to locate your posts through meaningful hashtags are some ways of achieving great ROI.