Hostess Brands, a popular bakery company has just launched a new category of Hostess Bake Shop Goods. This new sub-brand is to cater to a rising demand for fresh and high quality baked goods.
Expanding the Hostess Brand
In a press release, Hostess Brands announced that it is expanding its presence with an in-store bakery category, Hostess Bake Shop.
Customers will be able to get three new products funder the Hostess Bake Shop Brands; Fudge Decorated Twinkies, Triple Fudge Ding Dongs and Cupcake Cookies.
“We are thrilled to be entering, full force, into such an exciting new territory for Hostess Brands and one that continues to expand as consumers’ tastes for premium treats evolve,” said Ellen Copaken, Vice President of Marketing at Hostess Brands, LLC. “The in-store bakery is a large, fast-growing category, whose users span multiple generations and cultures. Our inspired roster of premium Hostess Bake Shop treats is like nothing you’ve ever seen from Hostess before, while still retaining aspects of the classic snacks generations of consumers have come to love.”
The new products will be available at grocery and convenience stores across America in the coming weeks.