Can’t get your head around it? We couldn’t too, at first. But it makes perfect sense! When you throw away your cups these seeds then grow into trees. An eco-friendly genius idea- don’t you think? The creative company behind this idea is called Reduce. Resure. Grow.
The cups are currently part of a Kickstarter campaign. They have seeds embedded into their walls based on location of the cups. The stores selling these cups will encourage customers to plant the cups or return to the company to plant it themselves.
We think it’s a brilliant idea to give back to the planet. What do you think? Watch their Kickstarter Video below, and if they appeal to the environmentalist in you, donate!