Surat-based company Harley Foods has big plans to expand into the Indian snack market. Soumiik Mitraa, CMD of Harley Foods, has already seen positive response in Gujarat and is now ready to take the brand to the rest of the country with chips and namkeens.
“We are planning to have a Pan-India launch by 2017 and will cover 60% of the domestic market by the next financial year,” Mitraa said. With two-and-a-half decades of rich experience behind the brand, Harley Foods already has enough and more to help the company expand into the right market.
Harley Foods has more than 23 variants of chips and salted snacks created after extensive research on regional tastes and popular flavours. Currently, the brand is focusing on building markets in West Bengal and other states in Eastern India.
Last September, Harley Foods made lots of noise with the launch of their products in Mumbai with top celebrities from television and film on hand to launch the brand and the products to the public.
The tagline of the brand “bache kush toh hum kush” clearly means that the products are targeted at children and Mitraa spoke about this by saying, “The idea is to get the product out and moving in the market. Premium products of higher price points will be gradually launched as our snacks gain popularity in the market.”
With these plans to expand and tap markets across the country, the company is set to reach a turnover of Rs. 40 crore by this financial year. Plus, they’re also eyeing a turnover of Rs. 100 crore in the next year with Rs. 500 crore by 2020. The company is also looking to international markets like the Middle East and the USA.