Indian snacks brand, Haldirams, which produces packaged ethnic and regional snacks has announced an Rs.4000 crore revenue in FY16. This revenue amount places it far ahead of its packaged food competitors including Hindustan Unilever, Nestle Maggi and fast food chains like Domino’ and McDonald’s.
The Haldiram’s Story
Haldiram’s began in 1937 after Ganga Bhisen Agrawal began a retail sweets and namkeen shop in Bikaner. It went on to begin manufacturing plants in Calcutta, Nagpur and Delhi and in 2003 began developing convenience (packaged) foods.
Haldiram’s has a range of products including frozen foods, sweets, cookies, crackers, dairy products, fruit flavoured beverages, papads and chips.
The Revenue Milestone
In FY16 Haldiram’s revenue grew 13% to cross Rs.4000 crore, proving that despite the influx of Western snacks and fast food brands, many Indians remain loyal to regional and local favourites.
“We also understand Indian palate well and that comes handy while launching new products,” says 43 year-old Kamal Agarwal, fourth generation member of the founding family of Halidram’s in a statement to the press. “We have increased our reach and developed products in-house that ensure quality control,” he added.