Anybody who has ever indulged in a packet of bhujia or moved out of India will be well acquainted to Haldiram’s. The Indian sweet and snack manufacturing giant is synonymous with festivals, binge eating and all things delicious – right from a simple laddu to an ornate sandesh.
According to recent reports, the Indian food giant has been allotted 55 acres of land by the Greater Noida Industrial Development Authority to set up a ‘food park’ in Greater Noida in a move to step up its business.
Coming Up In 3 Years
The project, which will be set up by GNIDA CEO Deepak Agarwal in the city’s Ecotech 10 or 11 areas, is estimated to cost INR 350 crore and is expected to come up in 3 years. “The construction will begin as soon as the formalities of allotment are complete,” he said. “In the first year, they will complete 25% construction of floor area ratio (FAR) and within three years the unit should be functional,” Aggarwal added.
Senior Officials at Haldiram’s confirmed the news. “This food park will be a state-of-the-art one and help the company to further establish and expand itself,” said a senior manager. “This project will be helpful to our continuous efforts to manufacture quality products,” he told The Times Of India.
Why Greater Noida?
The officials added that the reason behind picking Greater Noida as the spot for the upcoming food park is its convenient proximity to Delhi, in addition to good infrastructure.
“The city boasts modern infrastructure, good proximity to Delhi, a friendly business environment besides connectivity to the capital city and ideal location of the ICD. The upcoming projects like the DMIC corridor, Metro rail project, etc are also attractive,” he said.
This would be Haldiram’s third unit in the Gautam Budh Nagar district, with the first two plants in Noida including an R&D centre. Moreover, this would be the district’s second major food park with Patanjali Ayurved setting up its unit near the Yamuna Expressway.