Guinness Is Making Their Own Whiskey And The World Is Going To Love It

Seems like whiskey is the drink of 2017. First Sula Vineyards, and now Guinness. Diageo, the liquor giant that owns the beer, is set to launch a new whiskey made on the site of a former Guinness factory. As you’d expect, it’s an Irish Whisky, which only makes sense.

Roe & Co. is the name of the whiskey and it’s going to make its grand arrival in select European markets just in time for St. Patrick’s Day, because can you think of a better day than this to release something as magical as an Irish Whisky? We didn’t think so. Of course, it’s going to be going up against Pernod Ricard’s Jameson, but Guinness fans are going to be quite thrilled either way.

Blended by Caroline Martin, Diageo’s master blender, Roe & Co. will be available in Europe over the next few weeks. According to VinePair, large-scale production of this whiskey is still two years away as the company still needs time to get the distillery up and running. But now is as good a time to be traveling to Europe, isn’t it?


For now, all any of us have is Diageo’s description of what this drink tastes like and what we can look forward to in the coming weeks.

“On the nose [Roe & Co] is creamy, delightfully fragrant and remarkably rounded with notes of soft spice and mellow spun sugar along with warm hints of woody vanilla. The quality and perfect balance of the blend is immediately apparent on the palate through its velvety texture and sweet flavours including spiced pears and vanilla. The finish is lingering and gentle, ending with a light creaminess. The sweet pear notes readily apparent in Roe & Co are a wonderfully apt tribute to the once-great Dublin whiskey distillery of George Roe & Co. Among the remnants of George Roe’s distillery are its old windmill tower, known as St. Patrick’s, and a magnificent pear tree dating from 1850.”