In a time when soda and excess sugar in drinks is becoming a concern, Coca-Cola is taking things to a better level. Last week, Coca-Cola announced in a press release that their premium line of iced teas – Golden Peak – would be expanding and investing in coffee in 2017. In the first quarter of next year, the beverage giant will be introducing bottled coffees and tea lattes.
Geoff Henry, Vice President Tea & Coffee for Coca-Cola said in a statement, “Gold Peak has a passionate following of fans who love the ‘taste that brings you home. We are excited to introduce new ways for people to enjoy the brand. Our new tea lattes and cold brew iced coffees will feature our signature high quality ingredients and distinct taste for a delicious pick-me-up anytime of the day.”
According to Beverage Digest, in July the sparkling-beverage sales of Coca-Cola dropped 1% is the second quarter and in 2015, the total volume of soda consumed in the US dropped 1.2% compared to a drop of 0.9% in 2014.
With a soft drinks sugar tax implemented in England, a fat tax in two states in India and also a similar tax making the rounds in America, it definitely makes sense that brands like Coca-Cola and PepsiCo make a change and introduce new drinks and products to their roster. The company is now focusing on healthy snacks and non-carbonated beverages in a process the company is calling “future proofing”. Coca-Cola’s ‘still’ beverages such as tea, juice and bottled water are growing.
Majority of the world drinks coffee and the ready-to-drink coffee industry is already at $2 billion, thanks to Starbucks launching their famous Frappucinos in glass bottles as well as their Doubleshot Espresso in cans. For busy people world over, bottled coffee or coffee in cans is definitely an easier way to get their caffeine fix for the day. It’s a growing market and this sector is expected to see a major continued growth over the next several years. And now is a good time for Coca-Cola to jump in and be part of the growth.