News

Grofers Launches Smart Bachat Club, Crosses 100 Crore Monthly GMV

Sponsored

We recently told you that Grofers was having a soft launch of a special membership subscription, which gives customers unique loyalty benefits unlike any other grocery player in India. And it seems to have been a booming success as it has already crossed over 50,000 subscribers in the first two weeks of operation!

The ‘Smart Bachat Club’ subscription is available in a varied tenure, ranging from one month to twelve months, and the members of the club can shop for their daily groceries by paying as low as wholesale prices.

Wholesale Prices & Priority Customer Support

“We are overwhelmed by the early response with over 50,000 subscribers already enrolled into the club. On the back of this success, we will be crossing Rs.100 cr GMV in the month of January 2018. This will be a fourfold growth for us in monthly GMV since February 2017,” said co-founder and CEO, Grofers, Albinder Dhindsa.

Related Post

“At Grofers, we believe in creating ‘value’ for our customers and everything we do is focused on saving our customers’ money. A natural extension of our brand platform of ‘smart shopping’, Grofers ‘Smart Bachat Club’ is a step towards realizing our vision. It helps our customers unlock even lower wholesale prices on the already low prices on the platform. From a business perspective, it would help fuel retention in addition to creating more stickiness for brand Grofers,” said head of marketing, Grofers, Prashant Verma.

With the Grofers membership customers can now get wholesale prices on certain items without having to buy in bulk. They will also get top priority in Customer Support. All you have to do to become a member of the ‘Smart Bachat Club’ is add the membership plan to your cart while shopping.

Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

McDonald’s India – North and East and Dole Sunshine Company partner to offer Pineapple TidBit Fruit Bowls with Happy Meals

The no-sugar-added fruit snack is available across 24 cities in North and East India McDonald’s…

48 mins ago

Perfect Partners: Independence Brewing Company initiates food delivery to complement its array of craft beers

  With this launch, IBC is offering a safe and seamless snacking experience to Mumbaikars…

6 days ago

Five craft beer flavours which should be on your taste list in 2022

The word ‘beer’ brings joy to our mind. Beers were introduced thousands and thousands of…

2 weeks ago

SMOOR Christmas 2021 Range

SMOOR Plum Cake Traditional Plum cake baked with homemade goodness to get you into the…

1 month ago

McDonald’s India – North & East introduces new Butter Chicken and Butter Paneer Grilled Burgers, inspired by local Indian flavours

22 December 2021, New Delhi: Inspired by India’s popular casual dining dishes, McDonald’s India –…

1 month ago

Chocolatier Targeting the Indian Spices in the new Fusion flavours “As long as there is chocolate, there will be happiness”

Chocolates are liked by all the people irrespective to their age. Makers have always been…

1 month ago