Graham’s The Family Dairy Has Relaunched Their Ice Cream Range With Six New Flavours
Graham’s The Family Dairy is a family farming and dairy business that is now being run by the son and grandchildren of the founder. They produce a fine, award-winning range of conventional, organic and Jersey Gold milks as well as butters, cream and ice-creams from their dairy in Bridge of Allan, Scotland.
The Stirlingshire based dairy had announced that the relaunch of their brand will be supported by a six-figure TV advertising campaign. They have rebranded their ice-cream range which has been relaunched in six new flavours and it’s got everyone excited. The company has announced that some major supermarkets across their Scottish store chains are extending their listing for the larger 500ml tubs, with stores like Waitrose, Sainsbury’s, Asda and Tesco stocking up.
So what are the new flavours? The newly launched flavours are Traditional Vanilla, Scottish Tablet & Vanilla, Lemon Curd, Salted Caramel, Toffee Caramel and Raspberry Ripple. The brand is also launching small 100ml tubs that will be aimed at visitor attractions, hotels, cinema and theatres. Carol Graham, marketing director of Graham’s The Family Dairy, said, “Ice cream is no longer seen as just a summer dessert or a special treat, as customers now enjoy eating it straight from the tub in front of the TV or a good movie all year round. We aim to make great tasting products in Scotland, essentially products we can enjoy at home and those our loyal customers have come to love and demand. Our new ice cream collection is a natural extension to the Graham’s The Family Dairy range and we hope it will prove popular with all ages.”