Parag Milk Foods Ltd is a company based out of Pune, India, that owns the popular dairy brands Gowardhan and Go. The company also markets the brands, which are known to be very popular all over the country with its products like curd, cheese, butter, flavoured yoghurts, and other dairy products. The company has now branched out to another new dairy product which is fresh cream, and it’s latest product is called Go Fresh Cream. According to the Economic Times, company’s diversification strategy is the main lead behind the launch.
The company has stated that this new fresh cream product will have a high market presence. “We are keen to consolidate our presence in the market in the dairy segment,” said Devendra Shah, the chairman of Parag Milk Foods Ltd. The Economic Times has reported that “Parag manufactures 40 tonne of cheese per day and is bullish on the Rs 850-cr segment.” It’s safe to say that there is a high demand of Go cheese across cities in the country. In recent events, the company also launched a collaborative initiative known as Go Culinary Creations in order to enable them to co-create recipes with several hoteliers, restaurateurs, and those in the catering business.
Mahesh Israni, the CEO of Parag Milk Foods had stated that, “We are also looking at digital media as a platform for consumers and food bloggers to exchange their recipes using Go Fresh Cream, among other products in its portfolio.”