After opening outlets in Mumbai and Raipur, Yellow Tie Hospitality Management has taken a Genuine Broaster Chicken (GBC) outlet to Surat in Gujarat. It has also added Jain dishes to its menu.
About Genuine Broaster Chicken
Genuine Broaster Chicken is an American heritage brand which is known for its patented pressure fryer technology, which uses less oil than open fried chicken and retains more moisture. The brand is also known for using fresh chicken and for its marinades, seasonings, coating and special blended cooking oils which lead to a delicious taste.
Genuine Broaster Chicken came to India in May 2016 thanks to Yellow Tie Hospitality Management. It plans to roll out 25 outlets of Genuine Broaster Chicken in India by the end of 2016.
The Surat Outlet
Commenting on the launch of the Surat outlet, Karan Tanna, the Founder & CEO of Yellow Tie Hospitality said “ever since GBC was launched in India earlier this year, we have managed to garner positive reviews from customers from all walks of life. Our success inMumbai and Raipur has made the brand a name to be reckoned with in the Indian QSR sector. As part of our brand expansion plan, we had already decided to launch one of GBC’s exclusive outlets in Gujarat, as this state is a prominent food lover’s paradise, and after extensive deliberation, we decided to launch the brand’s 3rd outlet in the city of Surat. We are confident that GBC will gain substantial growth in in this city, and will quickly become the most preferred dining-out option among all Gujaratis.”
As well as Genuine Broaster Chicken’s regular dishes customers can also enjoy Jain dishes like the Jain burger and Jain fritters. The brand will also launch Banana burgers, which have been crafted for the Guajarati palate.