Keeping in mind the health conscious masses, the brand Gemini has launched a new product in Maharashtra and Karnataka – Gemini Rice Bran Oil. The product was launched at a press conference held in Pune on Tuesday in the presence of Mr. Milind Pingle, Director – Sales & Marketing, Cargill and Ms. Rachna Chhachhi who is a Nutritional Therapist and Certified Cancer Coach. The product will hereby be available in a one litre bottle, one litre pouch and litre tin packs in both the states.
Rice Bran Oil Launches By Gemini
Speaking at the launch, Mr. Pingle explained to the media about the launch of their new product as well as the health benefits that come with using rice bran oil. “Being a leading branded consumer business in edible oils, we are sharply focused on consumer preferences and changing tastes. Today’s consumers are seeking health & wellness and we believe our products should go hand in hand with this growing need. We are excited to launch Gemini Rice Bran Oil under the legacy of the hugely popular Gemini brand,” said Mr. Pingle
Speaking of the added health benefits that their product offers he said, “What sets Gemini Rice Bran Oil apart, is that it consists of 40% more Oryzanol as compared to any regular rice bran oil, available in the market. Oryzanol reduces bad cholesterol in the body, working effectively as a cholesterol cutter. Enriched with anti-oxidants, Gemini Rice Bran Oil is fortified with Vitamin A, D, & E and is suitable for deep frying. Introduction of Gemini Rice Bran oil is yet another step by Cargill India to build its health & wellness portfolio of offerings. It will go a long way in ensuring our consumers, both current and future, have a choice catering to their evolving needs and preferences.”
Giving her opinion of the new product and overall benefits of rice bran oil, Ms. Chhachhi said, “Rice Bran studies prove the clinical benefits of oryzanol & TRF for bad cholesterol and blood pressure lowering. Consumption of rice bran oil helps in sound sleep, promotes heart health and is good for hormonal balance and weight management. It has anti-cancer properties and has been used in traditional Japanese cooking for centuries. This oil is indeed a wonder oil and I congratulate Cargill’s food business in India for introducing Gemini Rice Bran Oil for its health conscious consumers.”