Geist Celebrates International Beer Day with #GirlsWhoDrinkBeer


It’s 2019, and there are still some brands out there who fall for sexist stereotypes in their marketing strategies. After the entire debacle that was Ardor (NOT Arbor) creating a ‘female beer’ (yes, it is as patronising and misogynistic as you would expect), Geist is out here changing the script by celebrating International Beer Day on August 3rd, with the hashtag #GirlsWhoDrinkBeer).

Geist is collaborating with Monika Manchanda, avant-guard food writer and consultant, to celebrate women who drink beer, be it light or dark, mild or bitter, whatever suits your palate! You’ll enjoy a Geist brewery tour, where you’ll get to meet Head Brewer Vidya Kubher and Geetanjali Chitnis their Head of Brand and Communication, and enjoy a craft beer tasting session!

Related Post

Geist is also running a fun competition, where anyone who identifies as female can win tickets to the event, and may bring another female identifying friend along as well! All you have to do is follow @drinkgeist and @monikamanchanda on Instagram and comment on their post letting them know what your favourite starter or snack is to pair with beer using the hashtag #girlswhodrinkbeer! The contest closes on July 28th, so you’d best get those fingers moving!

If the idea of of a female-friendly space to discuss your love for beer is right up your alley, then don’t miss out on the chance to celebrate this International Beer Day with Geist!

Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

2 weeks ago

Go Mangoes with Mad Over Donuts! Limited edition MANGOficient flavours launched.

It's no news that the reins of the fruit kingdom are held by the one…

4 weeks ago

Hilton and Hilton Garden Inn Bengaluru Embassy Manyata Business Park appoints Gaurav Anand as Executive Chef

~ Hilton Group has been strengthening its executive team at the recently launched Hilton Properties…

1 month ago

Exploring Product placement Opportunity | Easter SMOOR

Please find attached the SMOOR EASTER special products for your reference. 1. Smoor’s Easter classic Hot Cross…

1 month ago

AskNestlé.in successfully completes 3 years; records over 3.8 million users in 2021

Recipes corner on the platform caught the attention of over 3 million users The platform…

1 month ago

TOPS ropes in vivacious Kareena Kapoor Khan as its brand ambassador

~ The actress will be the face of the company’s diverse range of Pickles, Ketchup &…

1 month ago