Only a couple of months after Maggi was reintroduced to the Indian market, another instant noodle brand; Patanjali Atta Noodles has come under fire from the FSDA after tests were conducted on a sample of the noodles.
Sub Standard Noodles
The Food Safety and Drugs Administration (FSDA) collected samples of three instant noodles – Maggi, Patanjali and Yippee on February 5th. They released the findings of the tests on March 2nd, stating that all three brands were found substandard for consumption.
The noodles were found to be substandard due to high ash levels; while the prescribed limit for ash content is 1%, the Patanjali noodles were found to have 2.69% of ash. The other two noodle brands were also found to have higher than allowed ash content.
Call For A Ban
In other news, the State Congress in Maharashtra demanded a ban on the sale of the Patanjali noodles, saying that they contained 2.5% of MSG, which is more than twice the allowed quantity of 1%.
Additionally, in late December, Patanjali noodles were under scrutiny after a consumer found worms in a noodle packet that was purchased in Haryana.
Can Patanjali noodles overcome these challenges and fulfill Baba Ramdev’s promise of becoming more popular than Maggi?