Frish, one of India’s leading veg frozen food brands, has launched the country’s first ready-to-cook Tawa pizza. This pizza can be cooked on a tawa (a staple in most kitchens) and be ready within 7 minutes.
The Frish Brand
Before we get into the intricacies of the pizza, allow us to tell you a little about Frish.
A frozen foods brand from WestCoast Fine Foods, Frish has a range of products including vegetables, berries, potato products, flat breads, samosas and spring rolls. To make these products, premium ingredients are procured from around the world.
Frish products are available in over 50 cities in over 1000 stores across India.
The Ready-To-Cook Tawa Pizza
With the new launch, Frish adds two variants of ready-to-cook pizza to its portfolio; Tawa Pizza Classico and the Tawa Pizza Delight. While the Tawa Pizza Classsico has onion, green capsicum and cheese toppings, the Tawa Pizza Delight has toppings of onion, olive, bell pepper, corn and cheese.
What makes the pizzas unique is that rather than having to be cooked in a microwave or oven, they can simply be placed on a tawa.
“The current trends that are driving the consumer market for foods are health, indulgence and convenience. As far as urban consumers are concerned, convenience is the most interesting trend to have gained significance. With Frish’s consistent product innovation model, we have been able to bring snack lovers, products that are easy to cook, healthy and taste fantastic,” said Shivam Gupta the Director of WestCoast FIne Foods. “Frish Tawa Pizza will be popular with everyone as a convenient back-up meal, party snack, office food or school tiffin. The biggest advantage is, it can be cooked anywhere on a Tawa in no time,” he added.
The pizzas will be available at an introductory offer of Rs.125 for 200 grams (Tawa Pizza Delight) and Rs 99 per 200 gram Pizza (Tawa Pizza Classico). They are available at all modern and general trade stores as well as online on Frozone.in and Cambaytiger.com.