FreshMenu Launches Their Sugar Free Lava Cake With Viral ‘Earn Your Lava’ Challenge

Social media challenges are all the rage these days, and while there are some that we’re more inclined to support (like the ice bucket challenge) and those we’re likely to ignore (Tide Pod challenge, we’re looking at you), the chances of going viral are too damn high. Now, online restaurant FreshMenu is getting in on the hype with the launch of their Sugar Free Lava Cake, and the subsequent ‘Earn Your Lava’ challenge on social media that’s all about fitness.

The premise? Well, it’s pretty simple, FreshMenu is giving away free samples of their newly launched Sugar Free Lava Cake, all you got to do is complete the ‘Earn Your Lava’ challenge!

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The new fitness goal in town – #30PushUpChallenge. Do it yourself and nominate 3 more friends of yours to do it! Stand a chance to win our SugarFree Lava Cake in a Jar! … Do 30 PushUps and earn your Lava stripes! #30PushUpChallenge Launching the SugarFree Lava Cake in a Jar! And guess what? We’re giving away 50 jars to those who take up the #30PushUpChallenge! Send us a video of you doing 30 pushups, and we’ll connect with you to ship you the SugarFree Lava Cake in a Jar! We will try to make exceptions if your attempt seems genuine to reach close to 30 as well. So don’t exert yourself ๐Ÿ’›๐Ÿ’› Knee pushups may count too, so don’t stop yourself from participating. Go for it ๐Ÿ˜ How to participate – Shoot your video > Upload it in your stories or your posts > Tag FreshMenu handle > Use hashtag #30PushUpChallenge Get your Lava flowing and do the pushups! T&C apply. #Contest #ContestAlert #Challenge #Pushups #Fit #FitWithFreshMenu #Fitness . . . . T&C 1) Try to maintain the right posture ๐Ÿ™‚ It won’t be easy, but earn your lava stripes! We’ll be lenient to effort, don’t worry if you can’t do 30. 2) Tagging your friends will help you win brownie points! 3) We will be contacting the winners through DM to ship the Jars. Winners are chosen by a panel of in-house experts who will observe posture, description, your entry number amongst other things 4) By participating, you give FreshMenu permission to share, reshare your entry video, post on its handles. In case you don’t want it to be shared, please write to us via DM. 5) Please consult your physician in case of any medical ailments before participating in the contest. We won’t be responsible for any incidents/injuries due to participation. 6) FreshMenu reserves the right to choose winners, disqualify entries and change, update or cancel the contest at it’s own discretion. 7) Valid in FreshMenu serviceable areas of Mumbai, Delhi, Gurgaon and Bengaluru

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However, it definitely sounds a bit easier than it looks, as you’ll have to take on a #30pushupchallenge (knee push-ups are allowed, just FYI) post that video to social media, tag three of your friends and stand a chance for a (guilt) FREE dessert!

Commenting on the campaign, Rashmi Daga, Chief executive Officer and founder of, said “The whole concept behind creating this campaign was to kickstart a fitness movement where our consumers would have to earn their guilt free treat. Here at FreshMenu we are always trying to find creative and exciting experiences to engage with our audience to express their love for food.”

So, if you can manage 30 push-ups, a guilt free treat may be in your cards, and if not, at least you’re healthier than you were before – and that’s the real win!

Feature Image For Representational Purposes Only


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