Fresca Juices, a fast growing juice brand in India has announced that it is looking to raise Rs.100 crore by the end of the year and increase its turnover to Rs.300 crore over the next two years.
Investment Aiding Growth Plans
“We are looking at raising Rs 100 crore by end of this year to fund expansion. A lot of private equity investors have approached us for investment. We will close funding by end of this year,” Akhil Gupta, the Managing Director of Fresca Juices said to the PTI.
We are targeting Rs 250-300 crore turnover by fiscal 2019. We are looking at expanding our operation pan-India in the next 2-3 years as we set up our plants in different parts of the country,” he added.
Currently, Fresca Juices has a plant near Sonipat in Haryana. Within its growth plans, it aims to add two plants in West and South India.
Expanding Product Reach
Fresca Juices products are available in Delhi, Haryana, Punjab, Uttar Pradesh and Rajasthan.
“We are looking at expanding to Madhya Pradesh and Gujarat this year. We are doing some scattered exports to the UK and Canada. We are also exploring new international markets like Australia and Mauritius,” Gupta said.
In terms of numbers, the brand plans to distribute to 1,25,000 outlets by the end of 2018. It also plans to add packaged drinking water, jam and ketchups to its product portfolio.