According to a research conducted by booking.com, about 67 percent Indians choose their travel destination based on the food and cuisine the place has to offer reports the Economic Times. The research ‘Taste of Travel’ was conducted on a global basis and it has shown that food matters to travellers significantly.
Foodie Travel Destinations
The research conducted further reveals that about 49 percent on Indian travellers are in the process of planning a food tourism trip in this year. The Economic Times reports that this research was commissioned by booking.com and for this, 56,727 adults across 30 markets were surveyed. The results conducted on Indian travellers included 2023 respondents and these were shortlisted based on age which had to above 18 years and whether or not they’ve travelled at least once last year.
The Indian Traveller
“We Indians love to explore new destinations where there is a strong food culture as it completely enhances the travel experience,” Ritu Mehrotra, Country Manager India, Booking.com told the Economic Times. “Food plays a huge role in our travel choices and tasting the local and street food is a great way for travellers to really get immersed in the local culture and community. Using Booking.com’s real traveller reviews can help you identify the best foodie places across the globe so you can taste your way around the world!”
This research ‘Taste of Travel’ also revealed that New Delhi, Chennai, Mumbai, Jaipur and Candolim are amongst the top five cities to experience local cuisines of India. Top five destinations for experiencing Indian street food were also identified – Kolkata, Amritsar, Ahmedabad, Mumbai and New Delhi.