Food Delivery Firms Offer Big Discounts To Attract Customers
Online food-delivery startups are all set to loosen their purse strings to acquire customers and increase their market share. A range of food items are on huge discounts, be it snacks, desserts or main course dishes! FoodPanda has launched ‘The Crave Party’ campaign which involves delivering popular desserts to select customers across the country. The campaign will start with desserts offered at ₹9, followed by snacks starting at ₹19 and biryani starting at ₹79, with more to follow over the next two months.
Zomato, on the other hand, is offering a flat ₹250 discount for its customers in Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, Kolkata and Hyderabad. Customers can save ₹150, and receive an additional ₹100 Paytm cashback.
Swiggy obviously is not going to just wait and watch, its selectively doling out introductory 50 per cent discounts on customers’ first three Swiggy orders with a minimum order value of ₹99 and a maximum discount per transaction of ₹100 in new cities like Vadodara, Surat, Vizag and Indore, as it continues to expand its reach. It has also partnered with Kotak Bank and Amazon Pay to offer 25-40 per cent discounts.
Uber Eats, which entered the food delivery market very recently, is offering snacks starting at ₹39, rice bowls for ₹99 and free desserts with some orders.
The online food delivery market GMV grew 150 per cent to $300 million in 2016, more than doubled to $700 million in 2017, and is expected to hit $1.5 billion by the end of 2018 and reach $2.5-3.5 billion by 2021, according to RedSeer estimates.