FMCG Brand Too Yumm Makes It To The Guinness World Records


The FMCG brand, Too Yumm of the RP-Sanjiv Goenka Group has made it to the Guinness World Records®. They achieved this feat by installing the largest diya at the presentation ceremony at the Kumbh Mela. The diya, was 476.5mm in height, and 2390.6mm in diameter and was lit by the actor Sonu Sood. The diya represented the brand’s message of good health. The diya currently is placed at the Ardh Kumbh Mela in Prayagraj.

Highlighting Healthy Eating

“I feel privileged to be here in support of Too Yumm!’s campaign for a healthy tomorrow,” said Sonu Sood. “I’m a great proponent of eating healthy and a true advocate of Too Yumm!, a brand that has succeeded in driving home this message through its many path breaking ideas and products. This diya is a testament of that commitment and I am extremely proud to be a part of this remarkable day. I will encourage everyone to take the pledge for themselves and definitely ‘make a wish for good health.”

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Commenting on achieving the feat, Mr. Suhail Sameer, CEO of the FMCG business said that “This is yet another proud moment for Too Yumm! We believe FMCG industry will be one of the largest value creators over the next 5-10 years; our focus has always been to keep innovating our products to offer our consumers the perfect balance of maximum taste and good health. Activities symbolizing good health (like the largest diya) reinforce our commitment to bring the best to the fans of the Too Yumm! brand!”

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