More farm fresh foods for Bengaluru

Indian Angel Networks Services Pvt. Ltd. (IAN) and IT giant Infosys co-founder Kris Gopalakrishnan have invested an undisclosed amount in Bengaluru startup FreshWorld. As part of the deal IAN investor Nagaraja Prakasam, who led the deal for IAN, will join the board of FreshWorld.

FreshWorld, the 14 month old startup, was founded by Rajiv Rao who has over 2 decades of experience in the telecom industry. FreshWorld delivers fruits and vegetables like a street vendor, straight from the farm to your home. The difference is that they do it on electric carts which are battery operated. Each cart has a tablet, printer and communication technologies to provide digitally printed receipts, track inventory and analyse data.

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“FreshWorld is in line with my vision of supporting sustainable technologies in solving problems. I feel this is the next-level disruption in the F&V industry and we expect to see a lot of growth in coming years. I hope to see more ‘green carts’ dotting Bengaluru and many more cities soon,” said Gopalakrishnan.

“This investment will enable us in expanding the business and increasing the reach & scale of FreshWorld’s retail network. We are looking to upgrade the current model of our carts, strengthen our technology piece and also plan to foray into an organised retail store format for the fresh category only. This would be based on the popular friendly neighbourhood retailer concept or what is known as a convenience store, closer to our consumer,” commented Rao.

With this investment Bengaluru should be seeing more of farm fresh vegetables and fruits right at their doorstep.

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