According to a report by the Economic Times, Haldiram, a top snacking brand in the country has made the connection of snacking and travelling stronger. Through a new firm initiated by Haldiram’s called Travhos Experience, the brand has ventured into the growing tourism industry.
Haldiram All Set To Fly
The report further says that six professionals have been hired as of now to take the new venture forward. Travhos Experience will be giving the tourists all kinds of travel experiences like packaged tours, treks, heritage, spiritual, adventure, business and others in India and around the world. “Our model is to make all kind of travel experiences accessible to the public,” said Siddharth Sharma, general manager of Travhos to the Economic Times.
Haldiram’s is further reported to begin with tapping the Delhi region first for its travel venture. Marketing for the products of the new firm will be carried out in the sweet outlets and restaurants reports the Economic Times. After spreading the word, the products will also be sold from the Haldiram outlets and restaurants.
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