To satisfy their hunger, hungry people once had to leave a restaurant’s Facebook page to order food. No longer. Facebook has rolled out a new feature that integrates food ordering and delivery directly into Facebook Pages, according to a report. Restaurants that use the service will now have a ‘Start Order’ option on their pages, according to details the company released on Wednesday, so users can place orders without ever leaving Facebook.
Facebook’s main goal with this concept centers around streamlining various processes, with a “why use a bunch of different apps when you can just use one?” mentality.
Additionally, a ‘recommendations’ feature will allow Facebook users to harness their friends, network, and online community to crowdsource suggestions, which can be mapped out and saved for future reference. The utility function will also extend to non-food-related areas, letting users book appointments or purchase tickets for events.
This new system goes into effect across the country today, appearing on the Facebook pages for restaurants that use food delivery services Delivery.com and Slice. Facebook has not commented on whether or not it will partner with other existing delivery services or apps.
Facebook will not take a share of the delivery costs from this new utility service, according to a communications rep at the company, and maintaining a Facebook Page will remain free for businesses. The company does not yet have plans to offer its newest feature internationally, and will focus on making it a “good experience for consumers and businesses” before expanding into other markets.
And yes, this is so we all end up spending 24 hours a day, 365 days a year on Facebook, and only Facebook. Remember, don’t poke your food!