Dunkin’ Donuts now gets closer to you like never before. The company has officially announced its decision to get on board with a delivery business, according to Delish. The delivery service will be made available on the company’s mobile app update next year and will also “allow customers to order food and drinks for convenient curbside and in-store pickup in addition to home delivery,” reports stated. Earlier this year, the brand’s CEO Nigel Travis confirmed that they were already in testing mode for the mobile ordering feature, that was initially available only to Dunkin’ Donuts Perks members in an unnamed test market. Reports say that once the testing processes have been completed, the services are more likely to start all over the country.
A media summit at Dunkin’ Donuts headquarters in Canton, MA, witnessed the announcement of the company beginning its new delivery service through the app . This latest updated version of the app is said to be launched next year. The company has partnered with a third party, Chipotle and Postmate, to carry out their delivery services. But Dunkin’ Donuts isn’t the first chain to get on board with app delivery. Reports say that similar brands such as McDonald’s and Starbucks have already announced that they’re testing delivery services as well. “The trend in this country is convenience. So I think delivery plays very strongly,” CEO Nigel Travis said. “I think the next few years you’re going to see us get more and more into delivery.”
But why is delivery only being launched as a feature next year? The company stated that certain aspects such as logistics are yet to be drawn out so we can’t expect it anytime soon. But we’re sure everyone’s looking forward to waking up to a nice coffee and scrumptious donut for breakfast soon!