Categories: News

Dunkin Brands Group Is Aiming To Remove Artificial Colors From Dunkin Donuts And Baskin Robbins Products


Major food brands have been taking several steps to adapt their fare to make it more appealing to a health conscious society. Burger King, for instance pledged to take steps towards antibiotic free chicken. Now, the Dunkin Brands Group Inc said it will remove artificial colours form its products in major US brands – Dunkin’ Donuts and Baskin-Robbins by 2018.

Cleaner Menu Labels

According to a press release from the company, “both the Dunkin’ Donuts and Baskin-Robbins product development teams, in partnership with suppliers, have been working to eliminate synthetic colors from their food and beverages.”

Related Post

These colors will be replaced with natural colors in products like donut icings, fillings, toppings, sprinkles and beverages.

“This is a significant undertaking on the part of our product development teams and suppliers,” said Dunkin’ Brands  Chairman and CEO Nigel Travis. However, we are committed to meet the evolving needs of our customers, including their preference for more nutritional transparency and simpler ingredients, while maintaining the great taste and the fun, vibrant colors expected from Dunkin’ Donuts and Baskin-Robbins products.”  

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

3 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

10 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

10 months ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

10 months ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

10 months ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

10 months ago