Dr Oetker India has announced tha launch of a sub brand to their FunFood brand; ‘Dr Oetker FunFoods Professional. This sub brand will add to Dr Oetker’s range of over 150 products.
Dr Oetker entered India in 2007 and acquired Fun Foods in 2008. The Fun Foods range includes Mayonnaise, Pasta and Pizza Sauce, Salsa and Sandwich Spreaders. It has revamped its Fun Foods range to create Fun Foods Professional.
Managing Director & CEO, Dr Oetker India, Oliver Mirza, said, “Dr Oetker is an expert and retail market leader in western sauces and spreads segment in the country and our aim is to further strengthen the foodservice division with rebranding. The foodservice division at present contributes to 25 per cent of our overall revenue and the endeavour is to double the contribution in next couple of years. We expect that the rebranding of the range under ‘Dr Oetker FunFoods Professional’ and working together with clients as solutions providers will enable us to propagate our range of products and penetrate the market further. The launch will also be supported by various ATL and BTL activities.”
Dr Oetker’s products are retailed at grocery stores as well as used in QSR brands like KFC, Domino’s, Pizza Hut and Taco Bell.