Domino’s Pizza Launches Four New Flavours As Part Of Their Pizza Mania Extremes Range
Domino’s Pizza, a much loved pizza brand across India has launched a new Pizza Mania Extremes range of pizzas, following their Pizza Mania range.
Domino’s is an American restaurant chain and international franchise pizza delivery chain which has a presence across 70 companies.
In India, Domino’s Pizza is a part of the Jubilant Foodworks Limited in India and as of February 2016, had 1004 stores across 230 cities in India. Indeed, India is Domino’s largest international market outside of America; some Indian pizza flavours like the paneer pizza and the chicken tikka masala pizza have been taken worldwide.
Pizza Mania Extreme
It makes sense, therefore, that Domino’s India has an impressive product portfolio as well as massive marketing campaigns for new products. The Pizza Mania Extremes and its accompanying campaign is evidence of Domino’s commitment to its Indian market. Check out the ad below:
Catering to a range of different tastes, the new pizzas come in four variants – Herby, Spicy, Cheesy and Loaded. While the Herby pizza features a variety of veggies and herbs, the Cheesy pizza is loaded with Cheese, the Spicy features a combination of chillies and spicy sauces while the Loaded pizza is topped with a multitude of ingredients.
Commenting on the new pizzas, S. Murugan Narayanaswamy the Senior Vice President Marketing at Domino’s Pizza India, said, “Over the years, we have received great feedback and love for the Pizza Mania range. Pizza Mania Extremes is the result of our constant engagement with the guests and our efforts to always offer them something new and exciting. We focus a lot on the end guests’ experience and this new range aims to offer a great culinary experience accessible to all, taking guest delight to the next level. We hope that the new range will be received with as much love from the guests as it has been created with.”
The pizzas will be available for Rs. 79 to Rs. 119 and available at Domino’s outlets across the country.