Britannia has rolled out a new ad campaign for its Good Day biscuits featuring Bollywood star Deepika Padukone. Conceptualized by McCann Erickson it revolves around the tagline ‘Smile more for a Good Day’.
The ad begins with Padukone calling for an elevator and smiling at a woman in the lift, coaxing her into smiling as well. She then flashes a dazzler at a newspaper vendor earning herself another smile in return. Then, Padukone misses her bus and decides to cheer herself up with a packet of Good Day biscuits. A little girl comes by and inverts the biscuit to make it resemble a smile and the offers her a lift on her cycle. The ad wraps up with Padukone telling the audience to smile more for a good day:
Good Day Biscuits
The Britannia Good Day biscuits operate around the philosophy of smiles with the tagline ‘Har Cookies Mein Kayi Smiles’ – all the Good Day biscuits have a design that imitates a smile.
The Good Day range includes Good Day Butter, Good Day Cashews, Good Day Nuts cookie and Good Day choco chips.
What Kind Of Apricots Are The Best?
Fresh apricots make an awesome sweet fibre filled snack that are relatively low in carbohydrate. Dried apricots like fresh apricots...
Craftsvilla Acquires PlaceofOrigin, Ethnic Foods E-tailer
Craftsvilla is entering the online gourmet food marketplace with the acquisition of PlaceofOrigin, a Bengaluru based ethnic food e-tailer. Craftsvilla...
Simba’s Authentic Craft Beer Roars Its Way Into Bengaluru!
After a roaring response in Goa and Delhi, Simba Craft Beers has finally launched their Simba Wit and Simba Stout...
The Resto-Boutiques That Are Giving Chennaites The Perfect Escape
Over the past few years, resto-boutiques have been picking up steam and more and more have been popping up all...
Get Away From The Internet World With KFC’s New Escape Pod
After gifting a fan a Colonel Sander’s portrait, KFC is in news again for its latest venture. They’re trying to...