If you were a fan of Danone’s flavored yogurt and milkshakes, we’ve got some bad news for you. After failing to keep up with national dairy giants like Mother Dairy and Amul, Danone is shutting down shop for all your favorite dairy products. Its factory near Delhi had stopped production.
Focus On Nutrition Portfolio
In a statement, Danone said it has decided to rationalise its product portfolio in India to allow for accelerated investments and a sharper focus on growing its nutrition portfolio which is more than 90% of the business. The company said Danone has a stated goal to double its nutrition business in India by 2020 in line with its global mission to ‘bring health through food to as many people as possible’ and this renewed focus is key to achieving this goal.
— Saiprasad Bagrecha (@CA_Saiprasad) 12 January 2018
“We have great ambitions for our business in India and remain committed to invest and grow in India through well-established brands such as Protinex, Aptamil, Farex, Dexolac and Neocate. In order to maximise growth opportunities, we are continuously analysing our portfolio and sharpening our focus to accelerate investments on the best performing categories and products. For this reason, we will discontinue some of the SKU’s sold in India,” a Danone India spokesperson said.
“Our focus is to bring nutritionally superior and relevant products to India, and 2017 has been a testimony of that with 10 new launches including some from our global portfolio,” the spokesperson added.