If you’re a Guardians of the Galaxy fan in the States (if you’re in India do not read, it may depress you) then Dairy Queen’s latest giveaway is literally making all your dreams come true.The fast food chain is teaming up with Marvel to help promote the new movie “Guardians of the Galaxy Vol. 2” with a Guardians-themed Blizzard and a campaign that’ll have you digging out your old cassette player. If you still have one, that is (although I think 13 Reasons Why has sparked a comeback in the States).
The fast food chain is teaming up with Marvel to help promote the new movie “Guardians of the Galaxy Vol. 2” with a Guardians-themed Blizzard and a kick ass campaign.
Dairy Queen’s new Blizzard, called the Guardians Awesome Mix, takes Brookies (a mashup treat of brownies and cookies) and chops them up into the vanilla soft serve, caramel, and choco chunks. You can get the Blizzard on its own, substituted as a Mini Blizzard into the $5 Buck Lunch for an additional dollar, or as part of the new “Guardian Snacks” item, which is a Mini Blizzard served alongside three hot pretzel sticks and queso. Yes, I’m salivating too.
If you’ve watched even 10 minutes (okay more like an hour, but who watches just an hour of such a masterpiece? Savages!) of the film you’ll understand the utmost importance of the “Awesome Mix”. Indian fans now is the time to avert your eyes (tears are streaming down my face as I type this).
Dairy Queen will also be launching a nostalgic but fun campaign around the hit movie called “Mission Mixtape” at noon CDT on April 26th. They’ll be giving away 1,000 exclusive cassettes on the Mission Mixtape website, each of which contains unofficial bonus tracks related to Guardians 2 and a special code for prizes like signed movie posters or DQ gift cards (I’m salivating).
The ‘catch’ here is that if you’re able to snag one of these exclusive retro cassettes then you have to supply your own tape player (like seriously, this was made for the Indian market, my dad has like 3, I kid you not, I know you do too).
In trade for doing this sweet promo, DQ looks like it will be getting some kind of feature in the upcoming Guardians movie. Some exclusive behind-the-scenes video shows filming occurring at both a retro and newer version of the iconic restaurant. Look out for it when the movie releases on May 5th (at the same time as the States!) I know I will!