Dabur India Ltd. Has expanded its Réal Wellnezz range with the launch of a new product – Réal Wellnezz Amla Plus Juice. It contains 100% natural juice and no preservatives, added colours or flavours.
Mainly made with amla pulp mixed with apple juice is stocked full of nutrients and is a very healthy beverage to meet the daily nutritional needs of the modern day consumer. Packaged in six-layer, tamper-evident Tetra Pak, it is protected from oxygen, light and bacterial spoilage, giving it a much longer shelf-life especially since it is made without preservatives. Plus, the packages are 100% recyclable as it is paper-based.
Mayank Kumar, Head of Beverages and Culinary Dabur India Ltd. said, “Today’s health-conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours, including traditional ones such as coconut, jamun, etc.” He also added that it’s the perfect ready-to-drink juice for those who seek an active and healthy lifestyle.
He also added by saying, “Amla is considered to possess various health benefits, which is a prerequisite for the contemporary hectic and sedentary lifestyle.” The new juice is also an excellent source of Vitamin C, he added, which helps to boost immunity, metabolism and prevents all kinds of ailments.
“With the launch of Réal Wellnezz Amla Plus Juice, we aim to not only extend brand Réal to give our consumers more choices but also bring the goodness of Amla encapsulated in a TetraPak, making the experience of consuming juice more enjoyable and nutritious,” Kumar said.
The Réal Wellnezz Amla Plus Juice is available at an introductory price of Rs. 99 (Rs. 110 as a standard) for the one litre pack.