The Cupsiracy Is Out In The Air With Reese’s New Crunchy Cookie Cup

Salted Peanut buttery goodness in a concoction of crunchy cookies and chocolate.We’re talking about the New Reese’s peanut butter cups that is making Reese’s fans go crazy. #Cupsiracy is the social media campaign that has been gradually climaxing to the big reveal and now that the secret is out, we have something to long forward this Summer.The Crunchy Cookie Cup as it’s called will be filled with crunchy cookie bits, and is available nationwide starting this May.

 “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand,” said Ryan Riess, senior brand manager for Reese’s. “We’re excited to finally let the secret out of the bag and end the #Cupspiracy — announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!” .Cookies, Peanut butter and chocolate is always a good idea and so we linger on, giddy with excitement for this bit of chocolate that embodies “sweetness overloaded”.