Creambell Ice Cream is now available in Tamil Nadu. The brand of Devyani Food Industries has plans to invest Rs. 150 Crore as part of its foray into the Tamil Nadu market.
The company holds a 15% market share in the Rs. 4,500 crore ice cream industry and plans to build a strong presence in Tamil Nadu over the next few years. Nitin Arora, CEO, Creambell said, “We are happy to announce our entry in Tamil Nadu and we will be focusing over the next few years to build a strong presence here.”
In the first phase since it’s entrance into the state, the brand would focus on establishing itself in the Chennai market via retail and push carts.
In 2003, RJ Corporation brought Creambell to India in collaboration with Candia, a French dairy major. Since then, Creambell has expanded within the country and has become one of the fastest growing ice cream brands in the country. It is currently available in 19 states with state-of-the-art production facilities in Himachal Pradesh, Kosi and Goa.
According to their website, the production process has every ingredient going through stringent quality control before it goes into the final production.
“Creambell expects to invest upwards of Rs 150 crore over the coming years to enhance presence and popularise the brand in the State”, Arora added in a statement. The company is also looking to expand overseas by introducing the ice cream brand in Kenya, Zambia, Mozambique and Tanzania.