Coca Cola India Ventures Into Enhanced Hydration & Nutritious Dilutables Segment

One of India’s most popular food and beverages giant, Coca-Cola just announced its foray into a completely new drinks segment of Enhanced Hydration and Nutritious Dilutables with the launch of Aquarius GLUCOCHARGE and Minute Maid Vitingo. Both the new additions to the Coca-Cola India portfolio keep up with the company’s objective to deliver a wide range of beverages while keeping in mind their practical benefits as well.


What Are The New Products?

So, what are these two new products that we are looking at?

The Aquarius GLUCOCHARGE, packed with Glucose, essential Minerals (Potassium, Sodium, Calcium) and fruit juice, has been developed exclusively for Indian consumers who are subjected to scorching temperatures and need instant rehydration to overcome exhaustion. The non-carbonated, low sugar beverage that will come fortified with fruit juice has been priced at INR 10 for a 200ml serving.

Meanwhile, the Minute Maid Vitingo will target consumers at the lower tiers. It will address the micronutrient deficiency and malnutrition in India, the company said. The product comes in a single serving sachet of 18 grams priced at INR 5.

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Speaking at the launch, T. Krishnakumar, President, Coca-Cola India and South West Asia, said, “In time for the peak summer, the launch of Aquarius GLUCOCHARGE and Minute Maid Vitingo marks our entry into the space of Re-hydrate, Replenish and Recharge. These enhanced and nutritious beverage options have been developed specifically for the Indian consumers to suit their needs of enhanced and nutritious hydration.”

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