Coca Cola India All Set To Cut Down On The Fizz And Focus On Healthier Beverages

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Coca Cola India, a company one automatically associates with fizzy drinks like Coke, Thums Up, Limca and Sprite has announced plans to widen its portfolio of non-fizzy drinks. This is to keep in line with the consumer demand for healthier beverages.

Taking Out The Fizz

“We are going to be a consumer centric beverage company. We will satisfy a consumer’s beverage needs, based on his or her preference and not based on what we want to sell,” Venkatesh Kini, president of Coca-Cola India and South West Asia,” said to the Times Of India.

Coca Cola India All Set To Cut Down On The Fizz And Focus On Healthier Beverages

So, to satisfy the consumer demand, Coca Cola will be focusing on low-sugar drinks.

Coca-Cola recently announced the launch of Zico Tender Coconut water as evidence of its shift towards non-fizzy drinks.

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