Coca Cola India, a company one automatically associates with fizzy drinks like Coke, Thums Up, Limca and Sprite has announced plans to widen its portfolio of non-fizzy drinks. This is to keep in line with the consumer demand for healthier beverages.
Taking Out The Fizz
“We are going to be a consumer centric beverage company. We will satisfy a consumer’s beverage needs, based on his or her preference and not based on what we want to sell,” Venkatesh Kini, president of Coca-Cola India and South West Asia,” said to the Times Of India.
So, to satisfy the consumer demand, Coca Cola will be focusing on low-sugar drinks.
Coca-Cola recently announced the launch of Zico Tender Coconut water as evidence of its shift towards non-fizzy drinks.