Coca-Cola India has reported that its year on year unit case volume for the July to September quarter has fallen by 4%. This is further evidence that indicates consumers are turning away from sugary soft drinks in an effort to be healthier.
Growth Offset By Decline
“In the Asia Pacific region, a negative pricing /mix was driven by an unfavourable product and channel mix. Unit case volume growth included 4% growth in Japan and 2% growth in China, partially offset by a 4% decline in India,” the company said in a statement. Coca Cola India also manufactures Thums Up, Sprite, Maaza and Minute Maid.
Recently, the Coca-Cola headquarters in Atlanta stated that the company’s overall profit fell by 28% in the third quarter but also that its global volume rose.
Market analysts suggest that Coca-Cola needs to diversify its products and place more emphasis on cutting down the sugar content in the drinks as well as focus on healthier beverages.