Celebrity chef and restaurateur Kunal Kapur was recently signed on as the new face of Stemlit Growers owned by fresh fruit importer, IG International. Kapur has been signed for a year to endorse the brand and also spread awareness regarding the quality and freshness of Stemlit’s products.
Tarun Arora, Spokesperson, IG International, said, “We are truly delighted to have chef Kunal Kapur on board as our brand mascot. With his innovations in cuisine, creative combination of ingredients, and popularity on national and international food-focused shows, Kunal has been able to win the hearts of many food lovers. This clubbed with his unsurpassed knowledge on healthy foods makes him an ideal choice to represent Stemlit and popularize the rich benefits its produce offers. We look forward to nurturing this association and bringing the best to our consumers.”
As per the deal, the chef will be seen on promotional campaigns of Washington’s biggest tree fruit company, while also enlightening people about the benefits of consuming fruits in general.
Image: India Retailing
Chef Kunal Kapur said, “Fruits are a staple in my diet and I look forward to spreading awareness around their health benefits. Stemilt as a brand is known for its high-quality and great-tasting produce and as a chef nothing delights you more than superlative and fresh ingredients. I am pleased to be associated with IG International that secures the best of exotic fruits globally to India, all the year round.”
Currently IG International has 31 varieties of fruits in its portfolio, which it imports across 22 countries. Out of these, it imports different varieties of apples, pears and cherries from Stemilt.
In India, IG caters to markets in cities like Mumbai, Bengaluru, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Hyderabad, Lucknow, Kolkata, Kochi, Patna and Nagpur.
Source: Franchise India