To mark the launch of its winter menu, Domino’s India has rolled out a new TVC featuring Rocky Singh and Mayur Sharma.
Food For Foodies
Late last month, Domino’s India announced the launch of two new products; the Quattro Formaggi Burst Pizza and the Choco Pizza.
The Quattro Formaggi (priced at Rs.99 more than any medium pizza) has evolved from the popular Cheese Burst pizza by blending four cheeses; gouda, cheddar, mozzarella and ricotta together in one pizza.
The Choco pizza, meanwhile, is a pizza topped with chocolate brownie, chocolate cookie, cheesecake and coconut nougat. It’s topped with Choco fudge sauce. It will be priced at Rs.199.
Commenting on the new products, Murugan Narayanaswamy, Senior Vice President, Marketing, Domino’s Pizza India, said, “Both the Quattro Formaggi Pizza and Choco Pizza are about indulgence. Just right for the food that we look for in winters. While the Quattro Formaggi elevates the Cheese Burst Pizza, the Choco Pizza is a Pizza style sharable dessert option to our consumers. This launch will be supported by a 360-degree marketing campaign which includes TV, Online and Print. Rocky & Mayur, two famous foodies have been roped in as a part of the campaign”.
Rocky And Mayur Enjoy Some Pizza
Rocky and Mayur host popular show ‘Highway on My Plate’ together. In the show, they travel across India, sampling local offerings. In the TVC featuring Domino’s new items, however, the two enjoy some pizzas before filming for the fictional ‘The Foodie Show’:
The ad ends with some delicious visuals of cheese and chocolate oozing out of pizzas; doesn’t that make you want to grab some of your own?