Center Fresh Launches New Cool Cola Gum

Are you a big fan of Cola and gum? Perfetti Van Melle India Pvt. Ltd has put together the perfect fusion of both in their new Cool Cola gum.

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Gum Gets Some Cool Cola

The new gum is a part of Perfetti Van Melle’s flagship Center Fresh chewing gum brand. Center Fresh entered India in 1994 with a first of its kind liquid filled mint flavored gum. Since then it’s become a market leader for gums in India and is one of the top rankers in the Indian confectionary category.

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Since 2015, Center Fresh approached advertising with the tagline “Chali Hawaa Mastaani” which emphasises both ‘freshness and coolness’. Its new product, Cool Cola gum follows that philosophy; the gum is filled with cool, liquid cola making it wonderfully refreshing.

#ChewTheCola

To promote their new product, Center Fresh has rolled out a new ad developed by leading campaign form Oglivy & Mather:

Commenting on the new campaign, Arun Sharma, associate category director, marketing, Perfetti Van Melle India, says, “We have conducted extensive consumer research to bring a new flavour for a refreshing experience, and we are confident that consumers will love this new flavour. The new copy of campaign narrates the story in a compelling manner that would surely help generate trials for the new flavour.”