National, 14th September 2018: Tasty Treat, the ready-to-eat snacking brand from Future Consumer Limited introduces ‘Utsav’, a range of special Indian sweets and namkeens for the festive season. The Utsav range offers a long list of authentic and traditional gift boxes that feature popular regional, community and all-time-favourite Indian sweets, namkeen, cookies, biscuits and much more. The gift boxes are wrapped in elegant packs and are priced starting from Rs. 150 to Rs. 650.
Keeping in mind the region specific specialties, the Utsav range includes delicacies like Modak, Gondh Ladoo and Besan Laddoo which is widely available in Maharashtra and certain markets in India. Similarly, sweets like Besan Til Laddoo, Dry fruit ladoo, Pandhari Ladoo, Soan Papdi and Patisa are available in Delhi and in the NCR belt. For those who have a sweet tooth and like many sweets can choose from mega gift boxes like Imperial, Treasures and Indulgence which are priced between Rs. 650 to Rs. 500. Likewise, one can opt from medium size gift boxes like Occasions, Compliments, and Relish to name a few; these boxes are priced between Rs. 460 to Rs. 360.
Speaking about the festive collection Sadashiv Nayak, CEO – Food Business, Future Group says, “Every corner in India celebrates festivals with a special sweet or mithai that is popular in their region. Festivities means feasting over homemade sweets. With changing lifestyles, consumers are falling short of time and can make the most of the Ustav range of sweets and namkeens which are readily available. These gift boxes are tastefully made keeping in mind the food consumed by different communities and regions across the country.”
Not only this, Tasty Treat also offers mixed gift boxes which include chatpata namkeens and irresistible sweets. The range features options like Sparkle, Delight, Crum Yums, Rejoice, Moments and many more priced from Rs. 150 to Rs. 320. Tasty Treat Utsav range can be purchased from Big Bazaar, Big Bazaar GEN NXT, HyperCity, Foodhall, Nilgiris, Heritage Fresh, Easy Day stores across the country.