FMCG

How Many Of These Logos Can You Identify? (Part 3) #QUIZ

Are you a logo junkie? Do you never forget pictures, signs, or symbols once you see them? Do you pride…

3 years ago

Protinex Highlights Indians’ Poor Muscle Strength & It’s Shocking

Being mindful of how much protein goes into your diet is not something that concerns only bodybuilders or fitness enthusiasts.…

3 years ago

Nutralite Launches Digital Campaign With Sanjeev Kapoor To Inspire ‘YouTube Chefs’

It’s the era of technology and with digital media largely overshadowing other modes of communication almost every household is hooked…

3 years ago

FunFoods Launches Zero Fat Dressings With New Ad Featuring Sonali Bendre & Amyra Dastur

In continuation to their ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical, Dr. Oetker’s FunFoods…

3 years ago

Alia Bhatt Shows Us A New Way To Indulge In Sunfeast Dark Fantasy Choco Fills

ITC Foods’ premium cookie brand Sunfeast Dark Fantasy recently roped in actor Alia Bhatt as its brand ambassador. The biscuit…

3 years ago

You Have To Be A Super Keen Observer To Guess These Food Mascots Correctly! #QUIZ

Going by our previous quiz on ad commercials, you may think that we are big on marketing jingo and branding.…

3 years ago

Ranveer Brar & Hershey’s Are Here To Make Sure Kids Finish Their Food

Gone are the days when had to engage in a battle of words to make sure your child finished his/her…

3 years ago

Vote For The Best Chocolate Cookie Out There! #POLL

There are biscuits, and then there are chocolate biscuits (or cookies). The latter holds a special place in every biscuit-eating…

3 years ago

The New Maggi Ad Featuring Manav Kaul Is More Than Just A Commercial

Nestle’s iconic instant noodles brand Maggi is known for its fun and quirky commercials complete with catchy tunes and taglines.…

3 years ago

Chef Vikas Khanna’s Next Book Will Be About This Food Staple

A master of his many crafts, chef and restaurateur Vikas Khanna is also a best-selling author. Having written almost two-dozen…

3 years ago

Future Group Will Soon Start Delivering Milk & Eggs At Your Doorstep Daily

You read that right, after managing a rather strong foothold in multi-crore retail outlets and lifestyle brands, Kishore Biyani’s Future…

4 years ago

Open Letter Asks Amitabh Bachchan To Step Down As “High Sugar Product” Horlicks’ Brand Ambassador

Citing reasons such as “false health claims”, an open letter by health advocacy group, Nutrition Advocacy in Public Interest (NAPi), has…

4 years ago

Horlicks Made The Largest Glass Of Milkshake & A New Guinness World Record

How far would you go for a chilled glass of Horlicks this summer? Would you make a record-breaking tall glass…

4 years ago

Appy Fizz Launches First Campaign With New Brand Ambassador, Salman Khan

Earlier this year, Parle Agro Pvt. Ltd. signed on Bollywood actor Salman Khan as the new brand endorser for its…

4 years ago

Sourav Ganguly Appointed Brand Ambassador For Milk Food Drink Brand Complan

The only thing India loves more than the game of cricket is cricketers. So it does not come as a…

4 years ago

The Delhi Daredevils Hail All Homemakers In NatureFresh’s Latest Campaign

NatureFresh, the homegrown brand of Cargill’s food business in India, launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance…

4 years ago

Coca Cola India Ventures Into Enhanced Hydration & Nutritious Dilutables Segment

One of India’s most popular food and beverages giant, Coca-Cola just announced its foray into a completely new drinks segment…

4 years ago

Which Of These New Ben & Jerry’s Flavours Are You Most Excited For? #POLL

Ice Cream giant Ben & Jerry’s is the frozen edible gift that just keeps on giving in the form of…

4 years ago

RoohAfza’s ‘Ghulke Jiyo’ Campaign Celebrates India’s Diverse Cultural Palette

RoohAfza - the quintessential “soul-refresher” for over 100 years has been India‘s favorite drink for generations. Today, the brand launched…

4 years ago

Rocky & Mayur Walk Us Through A Maggi Factory & It’s What Noodle Heaven Must Look Like

In a new and informative campaign launched by Nestlé Maggi in India, the instant noodle brand takes us through the…

4 years ago