FMCG

There are quite a bunch of fancy, economical, and even healthy waters out there in the market. And while each of these mineral water brands have covered pretty much every aspect and function a bottle of water can and should,

Inflation has hit us in a number of ways, from a substantially upsized real estate market to prices of staples hitting the roof, our wallets are scrambling to make it through a week without a trip to the ATM. With

Sometime last year, Prime Minister Narendra Modi suggested that multinational beverage giants should include 2 per cent fruit juice in aerated beverages to make them healthier and also in a bid to incorporate farmers’ produce. Well, looks like the soda

German equipment and process technology provider, GEA Group, announced on Tuesday that it will be teaming up with AmulFed Dairy, a unit of Gujarat Co-operative Milk Marketing Federation (GCMMF) to construct a AmulFed Dairy, a unit of Gujarat Co-operative Milk

Rakesh Kapoor-led consumer goods company Reckitt Benckiser sold off its food unit to USA-based spice magnate McCormick in a USD 4.2 billion (~ INR 270 billion) deal on Wednesday. The sale comes just three months after Reckitt kicked off a

Remember when half of India thought that its noodle eating days were gone forever after the countrywide Maggi fiasco back in 2015 (yes it’s been that long)? Well, it wasn’t just Maggi that took the hit, the noodle industry as

Most of us who’ve grown up – or have a distinct memory of – the 90s, would have eaten the then popular Modern Bread (yes, the same brand that had a separate “sweet bread” and “fruity bread”). Unfortunately, the bread

It is a major deal for celebrities and cricketers to land beverage endorsement and not just because they have the coolest campaigns but also because these tend to be more appreciated and in general have a wider consumer base as

Anaemia, or anemia, is a serious and fairly common health issue and to make sure that people suffering from the ailment do not miss out on their favourite instant noodles, Nestlé India launched iron fortified Maggi noodles today. The new

Amul and its creative team have always been on top of their current affairs game with their quirky and tongue-in-cheek print ads that are loaded with dollops of humour and pun. And despite some mean and truly savage (yet harmless)

We know that we’ve practically grown up on Good Day cookies (we even liked that butter flavour). Thankfully, Britannia has heard our prayers and are coming out with a new variety of Good Day cookies! No, this is not a

Ever felt an uncontrollable urge to snack on something crunchy (read fried) and crispy sans the ensuing feeling of utter gluttony and guilt? Well, join the club because we all have, at some point in our everyday life, wanted to

In a not so unexpected development, India is spreading awareness internationally in order to gain FDI for the food sector, and I can’t say that we’re not happy about it! Recently the Ministry of Food Processing Industries announced that New

In this blistering summer heat, everyone fancies a nice cool soft drink in order to keep their temperature down (even though they pointlessly dehydrate you). However, we (don’t tell me it’s just me) are also always looking for low-calorie drinks

We definitely would have preferred the Maggi scandal not happening but that doesn’t mean that we don’t love Nestle (seriously, if you don’t like Kit Kat you are weird). Recently Nestle India has decided to experiment with new ways to

Over the last couple of days, there have been doubts about how well Dabur India did during the last quarter. FMCG major Dabur India on Monday reported a rise of 5.3 per cent in its standalone net profit for the

We live in a highly advanced age where almost everything we require to go about our daily lives is available either at a press of a smartphone button or a few miles away at some multi-aisled supermarket. Right from home

In what appears to be something out a dystopian fantasy or a Charlie Chaplin movie (you take your pick) Future Supply Chain Solutions inaugurated an automated, high speed cross belt sortation technology, at its distribution centre in Mihan, Nagpur, the

The market for agricultural and milk products is huge in India. However, there does come a divide when you move south, with a whole different bunch of players in the arena as compared to the North. However, one popular South

Last week we asked you to identify some popular food and restaurants mascots, and spoke at length about the importance of visual imagery, advertising, and pictographic advertising. Sticking along those same lines, this week we take it a notch higher