FMCG


A master of his many crafts, chef and restaurateur Vikas Khanna is also a best-selling author. Having written almost two-dozen books, the Michelin starred chef is now all set to start working on his next literary work. During a recent

Protein food brand Protinex has signed on up-and-coming cricketer Shubman Gill, who is the vice-captain of the U-19 Indian cricket team, as its brand ambassador for the next five years. Gill is the third popular name to be associated with

You read that right, after managing a rather strong foothold in multi-crore retail outlets and lifestyle brands, Kishore Biyani’s Future Group is now eyeing the hyperlocal grocery delivery segment. The retail giant will soon start delivering milk, eggs, and bread

Citing reasons such as “false health claims”, an open letter by health advocacy group, Nutrition Advocacy in Public Interest (NAPi), has urged Bollywood actor Amitabh Bachchan, who is easily one of the most influential names in India, to step down as

How far would you go for a chilled glass of Horlicks this summer? Would you make a record-breaking tall glass of the healthy drink? Because the kids at DAV Public School, East of Kailash, New Delhi did just that –

Earlier this year, Parle Agro Pvt. Ltd. signed on Bollywood actor Salman Khan as the new brand endorser for its aerated fruit beverage label Appy Fizz’s summer campaign. The Indian beverage manufacturer has announced the launch of its new #FeelTheFizz

Going by our previous quiz on ad commercials, you may think that we are big on marketing jingo and branding. But aren’t we all? And isn’t that the whole point of marketing a certain product – to make it an

The only thing India loves more than the game of cricket is cricketers. So it does not come as a surprise that to advance its Milk Food Drink (MFD) Complan brand, the world’s fifth largest food and beverage company, Kraft

NatureFresh, the homegrown brand of Cargill’s food business in India, launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance of the homemaker, in the life of a family. The campaign emphasizes the homemaker’s active life and her ability to

One of India’s most popular food and beverages giant, Coca-Cola just announced its foray into a completely new drinks segment of Enhanced Hydration and Nutritious Dilutables with the launch of Aquarius GLUCOCHARGE and Minute Maid Vitingo. Both the new additions

Ice Cream giant Ben & Jerry’s is the frozen edible gift that just keeps on giving in the form of one delicious flavour after the other. This summer, to reliever us of our sweaty torrid misery, the company has announced

RoohAfza – the quintessential “soul-refresher” for over 100 years has been India‘s favorite drink for generations. Today, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity. Being the unmatched “drink of India”, RoohAfza has the stature

Given the immense influence of movie actors in our daily life, it does not come as a surprise that these celebrities are the face of brands ranging from clothes and watches to aerated beverages and tea time cookies. The latest

In a new and informative campaign launched by Nestlé Maggi in India, the instant noodle brand takes us through the entire process of making and packaging the iconic masala noodles with food enthusiasts and Highway On My Plate anchors Rocky

When you’re the highest paid actress in Bollywood, what you say, what you sell, and what you stand for makes a lot of difference. Something Deepika Padukone understands all too well. The actress, who is the face of eighteen brands

Health conscious eaters or people who are looking for foods that are devoid of harmful chemicals and GMO often have a tough time at markets because it’s not exactly easy to distinguish GMO and chemical-free goods from the entire lot.

In a move that will majorly expand its market presence, international beverage giant Coca Cola’s Indian arm has announced the launch of a sugar-free variant of its Thums Up Charged range that will boast of the same strong taste and extra

Nestle’s leading wafer chocolate brand, Munch, is all set to ramp up the excitement for the 11th edition of the Indian Premier League with its latest campaign. As the official “crunch partner” of three IPL teams – Mumbai Indians, Kolkata

After having Bollywood actress Kareena Kapoor as its face for almost 4 years, Tata Global Beverages’ Tetley Green Tea will now be endorsed by Kapoor’s contemporary, Deepika Padukone, the company announced recently. Padukone can already be seen in the tea

Bollywood actress Katrina Kaif sure is on an endorsement spree. After recently being signed by PriyaGold for the company’s SuperStar chocolate bar, the Tiger Zinda Hai star will now be seen promoting Tropicana’s ‘My Health My Way’ campaign in India.