B Natural, the fruit beverage brand from ITC Limited is launching a unique festive gifting pack to celebrate in a special manner the festival of lights – Diwali. The gifting pack known as the “Lamp of Purity” which is a

With Diwali less than a fortnight away, all that our to-do lists are filled with is gifts to buy for our loved ones. And more often than not, the gifting purchasing spree is not devoid of stepping out of your

The market – and its consumers – right now is big on healthy snacking and foods that are higher on taste and nourishment than they are on the calorie charts. Joining this fleet of wholesome snacking options is ‘Kari Kari’,

If you thought Rajasthani olive tea was the only new thing that we were going to savour in 2017, wait till your learn what Gujarat has in store for you. This Diwali, it’s not just cow milk chocolate that’ll be

What we drink and eat depends a whole lot on our mood and how we’re feeling at the moment. For instance, nothing calms down a stressed out person better than a bottle of chilled soda and there is nothing better

Going by our previous quiz on ad commercials, you may think that we are big on marketing jingo and branding. But aren’t we all? And isn’t that the whole point of marketing a certain product – to make it an

Scoring the freshest and best seafood is almost as important as having the option of picking it from a wide variety. Because what’s the fun in settling for whatever is available in the market only because it’s fresh? Lucky for

Yoga guru and (now) TV show judge, Baba Ramdev has his plate full with a lot right now and adding to that is an allegation that accuses FMCG giant Patanjali Ayurveda of distributing expired foodstuff to the victims of the

Have you often wished that your favourite snack tasted different for all your different moods, liking, and time of the day? Well, we may be getting their with Sunfeast’s latest instant noodle variant – the YiPPee Mood Masala. Taking the

Baba Ramdev and his FMCG baby Patanjali Ayurved Ltd. are not going to leave any business untouched. The company’s next venture is a packaged drinking water line, which is as high on divinity and purity as it can be. Ad

Don’t get me wrong, I’m all for #MAKEININDIA but here’s the deal, they don’t make my favorite flavor of Doritos, Pringles and Fanta in India. Moreover, Laura Vitale’s recipes hardly ever come true in my local kiraana shop. So once

Get ready to see one of India’s most popular mineral water brand in an all new avatar. Bisleri India dons a new and more local look with labels printed in regional languages including Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam,

Hold your hats Maggi lovers for there is an all-new range of the slurpy snack to binge on this season! According to a statement by Nestle, the FMCG magnate has teamed up with e-commerce major Amazon to launch Maggi’s latest

There are quite a bunch of fancy, economical, and even healthy waters out there in the market. And while each of these mineral water brands have covered pretty much every aspect and function a bottle of water can and should,

Inflation has hit us in a number of ways, from a substantially upsized real estate market to prices of staples hitting the roof, our wallets are scrambling to make it through a week without a trip to the ATM. With

Sometime last year, Prime Minister Narendra Modi suggested that multinational beverage giants should include 2 per cent fruit juice in aerated beverages to make them healthier and also in a bid to incorporate farmers’ produce. Well, looks like the soda

German equipment and process technology provider, GEA Group, announced on Tuesday that it will be teaming up with AmulFed Dairy, a unit of Gujarat Co-operative Milk Marketing Federation (GCMMF) to construct a AmulFed Dairy, a unit of Gujarat Co-operative Milk

Rakesh Kapoor-led consumer goods company Reckitt Benckiser sold off its food unit to USA-based spice magnate McCormick in a USD 4.2 billion (~ INR 270 billion) deal on Wednesday. The sale comes just three months after Reckitt kicked off a

Remember when half of India thought that its noodle eating days were gone forever after the countrywide Maggi fiasco back in 2015 (yes it’s been that long)? Well, it wasn’t just Maggi that took the hit, the noodle industry as

Most of us who’ve grown up – or have a distinct memory of – the 90s, would have eaten the then popular Modern Bread (yes, the same brand that had a separate “sweet bread” and “fruity bread”). Unfortunately, the bread