FMCG


Are you a logo junkie? Do you never forget pictures, signs, or symbols once you see them? Do you pride yourself with an impeccable visual memory? Well, here’s a quiz to test your logo prowess. Let’s see how well you

Being mindful of how much protein goes into your diet is not something that concerns only bodybuilders or fitness enthusiasts. The nutrient is essential to a healthy body and its deficiency could result in weak muscles. To highlight the lack

It’s the era of technology and with digital media largely overshadowing other modes of communication almost every household is hooked to the Internet. In light of this modern day development, cooking shows have been replaced by YouTube cooking channel. Picking

In continuation to their ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical, Dr. Oetker’s FunFoods recently launched its range of “Zer0Fat Dressings” that promise the same taste minus the calories.   Fat Mein Zero, Taste

ITC Foods’ premium cookie brand Sunfeast Dark Fantasy recently roped in actor Alia Bhatt as its brand ambassador. The biscuit manufacturer rolled out its latest advertising campaign featuring the 25-year-old enjoying the popular Choco Fills chocolate-filled cookies but in a

Going by our previous quiz on ad commercials, you may think that we are big on marketing jingo and branding. But aren’t we all? And isn’t that the whole point of marketing a certain product – to make it an

Gone are the days when had to engage in a battle of words to make sure your child finished his/her food. Be it a simple home-cooked meal of greens, dal, and chapatti or lunch break tiffin, the younger ones –

There are biscuits, and then there are chocolate biscuits (or cookies). The latter holds a special place in every biscuit-eating individual’s heart. And given the technological and culinary advances, the market now is flooded with not just plain chocolate cookies

Nestlé India Ltd., an extension of Swiss packaged consumer goods maker Nestlé, is stepping up the marketing game for the dairy-based ready-to-drink branch of its iconic coffee brand, Nescafé. In light of this, the food and beverage manufacturer has got

Nestle’s iconic instant noodles brand Maggi is known for its fun and quirky commercials complete with catchy tunes and taglines. However, in its latest video campaign #EveryoneShouldCook and #CookTheDifference that was released last week, the noodle brand has gone ahead

A master of his many crafts, chef and restaurateur Vikas Khanna is also a best-selling author. Having written almost two-dozen books, the Michelin starred chef is now all set to start working on his next literary work. During a recent

Protein food brand Protinex has signed on up-and-coming cricketer Shubman Gill, who is the vice-captain of the U-19 Indian cricket team, as its brand ambassador for the next five years. Gill is the third popular name to be associated with

You read that right, after managing a rather strong foothold in multi-crore retail outlets and lifestyle brands, Kishore Biyani’s Future Group is now eyeing the hyperlocal grocery delivery segment. The retail giant will soon start delivering milk, eggs, and bread

Citing reasons such as “false health claims”, an open letter by health advocacy group, Nutrition Advocacy in Public Interest (NAPi), has urged Bollywood actor Amitabh Bachchan, who is easily one of the most influential names in India, to step down as

How far would you go for a chilled glass of Horlicks this summer? Would you make a record-breaking tall glass of the healthy drink? Because the kids at DAV Public School, East of Kailash, New Delhi did just that –

Earlier this year, Parle Agro Pvt. Ltd. signed on Bollywood actor Salman Khan as the new brand endorser for its aerated fruit beverage label Appy Fizz’s summer campaign. The Indian beverage manufacturer has announced the launch of its new #FeelTheFizz

The only thing India loves more than the game of cricket is cricketers. So it does not come as a surprise that to advance its Milk Food Drink (MFD) Complan brand, the world’s fifth largest food and beverage company, Kraft

NatureFresh, the homegrown brand of Cargill’s food business in India, launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance of the homemaker, in the life of a family. The campaign emphasizes the homemaker’s active life and her ability to

One of India’s most popular food and beverages giant, Coca-Cola just announced its foray into a completely new drinks segment of Enhanced Hydration and Nutritious Dilutables with the launch of Aquarius GLUCOCHARGE and Minute Maid Vitingo. Both the new additions

Ice Cream giant Ben & Jerry’s is the frozen edible gift that just keeps on giving in the form of one delicious flavour after the other. This summer, to reliever us of our sweaty torrid misery, the company has announced