FMCG

Gone are the days of witnessing food ads go one about how “fresh” their “freshly” made “natural” products are because the Health Ministry has proposed restricting the use of terms like “fresh”, “natural”, “traditional” and “original” in advertisements for food

Social media could not reiterate more the importance of drinking water. But one more thing that we should invest in for a well-hydrated and healthy system is fruit juices. However, not just any fruit juice will do because you want

Three days of celebrating India’s rich cuisine and food processing sector came to an end yesterday at the World Food India 2017. The mega-event was as successful one and probably ended up achieving more than it had set out for.

Cereal giant, Kellogg India has announced the launch of its latest breakfast cereal – Kellogg’s Chocos Fills, a crunchy cereal snack with a delicious chocolaty filling, a unique combination of nutrition and taste. A baked (not fried) food, it is

Identifying and knowing popular logos is a sign of not just very keen observers but also people with a great memory. And we have tested your knowledge on the subject – of logos – previously; only there are not enough

Shortly after getting actress Jacqueline Fernandez on board as brand ambassador, Rakyan Beverages – the parent company of organic juice start-up Raw Pressery – has raised US$6 M (INR 40 Cr) from existing investors Sequoia Capital, Saama Capital and DSG

This winter, popular actress Sridevi is adding spunk to the Ching’s Secret portfolio with her charm. The English Vinglish star has been signed on as the face of Ching’s latest entrant in the snacking aisle – Snacky Oats.   Snacky

B Natural, the fruit beverage brand from ITC Limited is launching a unique festive gifting pack to celebrate in a special manner the festival of lights – Diwali. The gifting pack known as the “Lamp of Purity” which is a

With Diwali less than a fortnight away, all that our to-do lists are filled with is gifts to buy for our loved ones. And more often than not, the gifting purchasing spree is not devoid of stepping out of your

The market – and its consumers – right now is big on healthy snacking and foods that are higher on taste and nourishment than they are on the calorie charts. Joining this fleet of wholesome snacking options is ‘Kari Kari’,

If you thought Rajasthani olive tea was the only new thing that we were going to savour in 2017, wait till your learn what Gujarat has in store for you. This Diwali, it’s not just cow milk chocolate that’ll be

What we drink and eat depends a whole lot on our mood and how we’re feeling at the moment. For instance, nothing calms down a stressed out person better than a bottle of chilled soda and there is nothing better

Going by our previous quiz on ad commercials, you may think that we are big on marketing jingo and branding. But aren’t we all? And isn’t that the whole point of marketing a certain product – to make it an

Scoring the freshest and best seafood is almost as important as having the option of picking it from a wide variety. Because what’s the fun in settling for whatever is available in the market only because it’s fresh? Lucky for

Yoga guru and (now) TV show judge, Baba Ramdev has his plate full with a lot right now and adding to that is an allegation that accuses FMCG giant Patanjali Ayurveda of distributing expired foodstuff to the victims of the

Have you often wished that your favourite snack tasted different for all your different moods, liking, and time of the day? Well, we may be getting their with Sunfeast’s latest instant noodle variant – the YiPPee Mood Masala. Taking the

Baba Ramdev and his FMCG baby Patanjali Ayurved Ltd. are not going to leave any business untouched. The company’s next venture is a packaged drinking water line, which is as high on divinity and purity as it can be. Ad

Don’t get me wrong, I’m all for #MAKEININDIA but here’s the deal, they don’t make my favorite flavor of Doritos, Pringles and Fanta in India. Moreover, Laura Vitale’s recipes hardly ever come true in my local kiraana shop. So once

Get ready to see one of India’s most popular mineral water brand in an all new avatar. Bisleri India dons a new and more local look with labels printed in regional languages including Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam,

Hold your hats Maggi lovers for there is an all-new range of the slurpy snack to binge on this season! According to a statement by Nestle, the FMCG magnate has teamed up with e-commerce major Amazon to launch Maggi’s latest