NatureFresh Professional, the fastest growing national brand of bakery shortenings and margarine from Cargill’s food business in India, brought to its customers and bakers an eclectic range of recipes at the AAHAR Expo 2018. Curated by the brand, these innovative

For over a century now (130 years, to be exact), Coca-Cola has been synonymized with soft drinks and soda. An image that may soon be painted over because the beverage giant has an all-new not too soft beverage on the

On Monday, Mars International India Pvt. Ltd, the local arm of American chocolate giant Mars Inc. announced the signing on Indian cricketer Mahendra Singh Dhoni as the new brand ambassador of the company’s popular chocolate label, Snickers. In a hilarious

Staying in line with the mounting consumer awareness regarding health and fitness, Swiss FMCG giant Nestle is planning to cut back on the salt content by an additional 10 percent in its signature instant noodle Maggi. The instant noodle brand,

We’d be lying if we said that we haven’t packed away our woolens or that we haven’t summoned our air conditioner service person because let’s face it, it’s going to be summer in less than a few weeks. And just

He gave us a window to the entire world (pun intended), he stepped up the way worked, and he changed the way the planet communicated. But despite so many accolades to his name, Bill Gates failed to correctly estimate the

In 2015, picking up on the rising trend and the mounting need to have groceries ordered online and delivered at the doorstep, the residents of Gurgaon’s Orchid Petals and Vatika City kicked off Milkbasket, an initiative that has made the

At some point or the other, we have relied on caffeine for our instant dose of energy. And not all of us have the time or patience to sit around to watch coffee and tea getting brewed, so instead, we

After capturing a majority of human palates in India, Swiss FMCG giant Nestle is now targeting our four-legged friends’ palate. The company has announced its venture into the pet care segment by launching premium dog food through its subsidiary firm

It’s Super Bowl season and everyone is eating, drinking, living, and breathing the game. Keeping up with the annual championship, Skittles recently released a Super Bowl special ad commercial series starring a popular actor. The series features 4 15-second teasers,

Leonardo Olive Oil, a flagship brand of Cargill’s food business in India, signed Padma Shri Chef Sanjeev Kapoor as its brand ambassador today. This association comes just after the brand’s recent rejig in its packaging, positioning the brand as even

It’s the age of superfoods; and the more exotic the superfood, the wider market it captures. Case in point, turmeric latte and matcha tea. The latest exotic health snack to join this roster is makhana. That’s right the part crunchy-part chewy

Packaged juices are a boon. How else where we supposed to make Screwdrivers and pinacoladas? Kidding! But jokes aside, boxed juices really have made it easier to down the goodness of fruit juices without much hassle. And while nutritionist will

Sunfeast YiPPee! noodles has made its ways into consumers hearts through its long and non sticky noodles in interesting flavours. YiPPee! has now introduced Maalamaal offer in partnership with Amazon India with an endeavor to further strengthen its connect with

Saurav Beverages Pvt. Ltd., a leader in India’s FMCG sector was recently conferred with International Icon Award for best marketing in the FMCG beverages category. Conferred by the World Quality Promotion Council, the award was given by actress Jacqueline Fernandez.

Dabur India Ltd. is probably one of India’s oldest and most trusted names in the FMCG space. Whether it’s personal care and hygiene or food and beverage, there a number of products preferred by many in the Dabur portfolio, which

Virat Kohli is easily one of India’s most revered youth icons. And we say this not just because he just got hitched to one of the most successful women in the Hindi movie industry, but simply because at the age

There are biscuits, and then there are chocolate biscuits (or cookies). The latter hold a special place in every biscuit-eating individual’s heart. And given the technological and culinary advances, the market now is flooded with not just plain chocolate cookies

Gone are the days of witnessing food ads go one about how “fresh” their “freshly” made “natural” products are because the Health Ministry has proposed restricting the use of terms like “fresh”, “natural”, “traditional” and “original” in advertisements for food

Social media could not reiterate more the importance of drinking water. But one more thing that we should invest in for a well-hydrated and healthy system is fruit juices. However, not just any fruit juice will do because you want