With great power comes great responsibility, and clearly, choosing the next glazed donut flavor is not something that Krispy Kreme wants to shoulder on its own.
From January 16 through January 22, you can vote between blueberry, caramel, lemon and maple. The winning flavor will be released for one full week this spring.
— WBTV News (@WBTV_News) January 17, 2018
“To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners,” Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts, said in a statement. “It’s an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers.”
Fans can place one vote per day for their favorite flavor at voteforglaze.com from now until January 22 with the winning flavor announced on January 25th!