After successfully launching branches in Mumbai, Raipur and Surat, Genuine Broaster Chicken, an American Heritage brand has now entered Kolkata.
Yellow Tie Hospitality brought Genuine Broaster Chicken to India earlier this year. The restaurant chain which was founded in 1953 in the US, is known to serve pressure fried chicken, similar to the world-renowned KFC. The restaurant also offers several additional items on the menu such as burgers and varieties of fried chicken.
Since its entry, Genuine Broaster chicken has opened outlets in Mumbai, Raipur, Surat and now Kolkata.
Commenting on the latest launch, Karan Tanna, Founder & CEO, Yellow Tie Hospitality said, “Following the successful launch of Genuine Broaster Chicken in Mumbai, Raipur, and Surat, we knew that its next outlet launch in Kolkata will be met with equal fervor. Kolkata has always been part of our brand expansion plan as it is one of the most prominent cities in India to have a lively culture that revolves around everything to do with food. Moreover, with a strong backing by Mr. Prasenjit Roy, we are confident that Genuine Broaster Chicken will be able to gain strong foothold in this city in no time through its delicious offerings that will be loved by Bengalis of all ages.”
Similarly Prasenjit Roy, Franchise owner, Genuine Broaster Chicken (Loudon Street) said, “Genuine Broaster Chicken has adapted to the diverse tastes and preferences of Indian customers since its launch in May this year. With its wide range of fusion cuisine, this renowned QSR chain is poised to achieve greater growth in the Indian subcontinent in the future.”
The Kolkata outlet of Genuine Broaster chicken will be serving its regular menu along with ‘Green’ Palak Paneerand ‘Red’ Lamb Rogan Josh Burger created by Chef Harpal Singh Sokhi who is the brand ambassador of GBC.
Located at Kolkata’s Brahmachari Street, the outlet is spread across 600 square feet. It was inaugurated on November 23rd by actress Paoli Dam.