Come Friendship Day and our wrists would be loaded with a plethora of bands and bracelets while our pockets would overflow with candies and treats. But that was when we were in school and/or college? Was it, though? Cadburys India is bringing back the Friendship Day charm with two exciting new Dairy Milk flavours!
Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said, “For many years now, Cadbury Dairy Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feelings and collective joy.
“The upcoming friendship day in August is a collective and one of the more popular occasions amongst the youth in schools and colleges. We wanted to use this as an opportunity to remind the digital savvy youth that Friendship Day could be a great opportunity to meet their friends in the real world. The thought is to get the youth off social media, and get them to meet, greet and wish friends in person this friendship day. It seemed like the right day to make CDM an intrinsic part of the celebration with friends and actually make it a marker of this occasion”, he added.
So what are these new limited edition variants that we’re harping on about? Hold your hats, for now you can binge on Cadbury Dairy Milk Cashew & Coconut and Cadbury Dairy Milk Butterscotch Crunch!
Image: Amazon India
Priced at INR 45, them new chocolates come along with a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience, which is the younger population, reports India Retailing.
While the flavours had been placed in shops a few days ago, they’re still up for grabs still stocks last so rush over to a nearby supermarket and grab a bar or two for your squad! Or you can order your share online.
Check out Cadbury India’s #RealDosti campaign below.