Burton’s Cadbury Biscuits To Be Bought By Mondelez
Mondelez International, which is the proud daddy of Cadbury Chocolate will soon be buying the licence to sell Cadbury branded biscuits as well. The license is till now owned by Britain’s Burton’s Biscuit.
“The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms,” said Hubert Weber, head of Mondelez Europe.
As of now, the terms of the deal have not been disclosed but if it goes through, Mondelez will have the right to make, market and sell Cadbury biscuits around the world, though the biscuits will continue to be manufactured in Burton’s factories under a co-manufacturing agreement, reported Reuters.
Mondelez bought Cadbury chocolate for $19 billion in 2010. Apart from Cadbury chocolates, the company’s current portfolio includes big names like Ritz Crackers, Oreo cookies and Milka chocolate.