Leading FMCG company, Britannia Industries has added a new biscuit to its portfolio; NutriChoice Digestive Zero. With this launch, Britannia adds to its healthy products segment.
Britannia NutriChoice is Britannia’s healthy biscuits brand, which consists of “power packed’ snacks specially created for people who seek a healthy way of life.”
The range includes NutriChoice Digestives with wheat and fibre, NutriChoice Digestive 5 Grains, which are packed with wheat, corn, rice, oats, ragi and honey, NutriChoice Heavens with cranberries, almonds and bananas and NutriChoice Essentials which are diabetic friendly biscuits.
NutriChoice Digestive Zero
The new NutriChoice Digestive Zero biscuits contain zero added sugar, zero fibre and are high on fibre.
Ali Harris Shere, VP Marketing, Britannia Industries commented, “NutriChoice is one of India’s top health brands today, leading a change in the way Indians think, feel and behave about health and healthy living. NutriChoice has a deep and enduring belief that small yet smart food choices can play a significant role in enabling people to get more out of their lives every day. NutriChoice Digestive Zero is a perfect addition to our range of ‘power packed’ in- between meal options that will meet the nutrition needs of a diverse set of consumers who seek a healthier way of life.”
The biscuits will be available for Rs.25 for 100 gram pack in leading stores.